Is the cafe down the road stealing all the market share? It doesn’t seem fair, does it?

Ever wonder what your life would be like if you could actually win over their customers instead?

“But they’ve got great coffee.” “Their coffee milk is amazing and their location is better.” “They’ve got more staff.”

Hey. Maybe you’ve even thought about competing by running promotions to the locals and surrounding businesses but you’re hesitant to drop your prices in order to compete because your brand and your margin will suffer. 

So, what’s it going to take to win? 

The best tasting coffee in town, that’s what. The kind of coffee everyone will cross the street for. 

The calibre of coffee they will tell all of their mates about. The quality of coffee that’s so beautiful they’ll buy beans from you over the counter to enjoy at home too.

Now that’s what’s called having a secret weapon. Once you’ve got Coffee Max, we won’t sell to others in your area.

Coffee Max specialty coffee is the result of the highest quality ingredients and expert roasting skills. With more than 60 years of selecting and roasting only the finest quality beans, we’ve learned a lot about what makes the perfect coffee. That’s why so many of Melbourne’s best cafes trust our wholesale specialty coffee supply. We provide fresh, superior coffee to our clients and back that up with unparalleled customer support. And in a sense, our clients become part of our family.

The Crivellis have helped drive and evolve Melbourne’s proud coffee culture for three generations and we have tailored unique systems & processes and custom developed the most cutting edge customer acquisition programs to help drive new incremental profit and explosive growth in your cafe.

We travel the world buying ethically sourced coffee beans and building relationships with our specialist farmers so that your coffee is of the highest quality throughout the year. We proudly stock our award winning blends and share our expert knowledge of coffee roasting & café ownership, so you can grow a fanbase of raving, loyal customers.

We roast fresh daily in Melbourne on Probat Roasters. The Probat is the most technically advanced roaster in production designed for specific air to bean ratios and longer roasting times to extract all the flavours and greatness out of each bean.

We also supply cutting edge brewing equipment & accessories and offer comprehensive barista training to all of our wholesale customers. Let’s have a conversation about optimising your cafe for growth and profit.